Tradition of Excellence
Geraci Realty is certainly not a new company in the Rochester area, but its humble beginnings were like so many successful small businesses. In the early 70’s, an ambitious Italian American by the name of Vincent Geraci decided to devote capital, time and sweat equity into something he believed in. That something, was helping people find an affordable place they could call home. It would take time, effort and doing right by clients to build a brand that can be recognized by real estate professionals throughout the Rochester market. Like so many small businesses, this was a family business that incorporated Vincent’s wife Josephine and his daughter Sonya.
After years of growth and development, there was a time of change that would come about for the firm that no one could have foreseen. Vincent’s battle with cancer would ultimately end his career and life, placing the future of the real estate firm in jeopardy without a successor. It was his daughter, Sonya who did not want to see her father’s passion and hard work come to an end and decided to continue the business. She had worked alongside her father for a number of years and learned both the operational and business aspects of the firm and industry. Although qualified to continue in Vincent’s footsteps, it was not an ideal time for his daughter to do so as she was already a partner of a clothing boutique. Despite its challenges, Sonya could not live to let her father down and forged on to manage Geraci as well as continue her role as partner of the boutique.
The real estate firm became primary focus when Sonya and her business partner, Lisa Gianvecchio decided it was time to move on from the retail business. They closed the doors of Solia Boutique in 2012 and things for Geraci Realty were about to change once again. With time devoted to the business, revenue began to grow and the company had the capacity to increase its footprint. Sonya decided to approach her good friend and former business partner to forge a partnership, and truly focus on growing the company and the brand. The practice was showing true signs of growth without losing the personal connection to each and every client they worked with. Lisa and Sonya became business partners once again and leveraged their collaborative efforts to overhaul the firm into a competitive boutique real estate firm.
With all of the growth of the firm is was only natural to bring on another partner. Sonya approached long-time friend and former client of SoLia Boutique, Cindy Blair. Cindy’s knowledge of the real estate market in Rochester comes from her over 25 year career in Real Estate. Not only does she bring all of this experience and knowledge to the team, she compliments and adds another dynamic to the firm. Together, this power house trio will continue to carry on the Geraci legacy in the Rochester Market.
Today, Geraci Realty consists of six producing realtors and continues to expand their footprint throughout the Rochester and surrounding market. Although growing their client base, there are some personal touches that will never be compromised in exchange for expansion. Every client is treated with a comprehensive, well thought out plan on how to achieve their goal. Time, research, knowledge and making use of extensive experience has kept clients worries at bay. The trio employs a team approach on most, if not all of their projects. Feedback from the client experience has been extremely positive and comforting to know that there are dedicated partners. This kind of personal service is the foundation of Geraci Realty that still holds true today over 50 years later.
Nothing is more exciting to them than the gratifying feeling they get from helping people meet their real estate needs. You can count on Geraci Realty to always do what's in their client’s best interest. They pride themselves on being honest, trustworthy, and knowledgeable in the real estate market. They know how important it is to help their clients find their dream home or get the best offer for their property. Therefore, they make it their responsibility to help them achieve all their real estate goals. Whether you’re buying or selling a home, land, or interested in commercial property, Geraci Realty will treat you like family, not a number.
Geraci has streamlined the process of buying or selling a home to make it easier for you! We have built a team of industry experts to make sure you have access to local home inspectors, contractors, interior designers, service providers, property managers, lending professionals, title and escrow companies, painters, gardeners, plumbers, electricians home warranty companies and more to provide you with the best service possible!
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